SHANGHAI, June 26, 2012 /PRNewswire-Asia/ — Taomee Holdings Limited (“Taomee” or the “Company”) (NYSE: TAOM), one of the leading children’s entertainment and media companies in China, today announced that it will release two new movies nationwide, Seer II and Mole’s World II, on June 28, 2012 and July 5, 2012, respectively. The two movies will be shown on over 2,000 major screens respectively across China.
“We’re delighted to release our new movies, Seer II and Mole’s World II. As a children’s entertainment and media company, we believe the films based on our franchises are an important part of our efforts to build brand awareness and deliver happiness to children,” said Mr. Benson Wang, co-founder, director and chief executive officer of Taomee.
Seer I: Seer-The Search for the Sacred Phoenix, the first animated film Taomee invested in, was launched in theaters across China in July 2011 and attracted approximately 1.4 million viewers in the first three weeks’ time, according to EntGroup.cn.
Mole’s World I: Legend of the Moles-The Frozen Horror, was launched in theaters across China in August 2011 and attracted approximately 0.6 million viewers in the first three weeks’ time, according to EntGroup.cn.