#1 South Asian television channel in India & UK launching on select Time Warner Cable systems
CENTENNIAL, Colo. and NEW YORK, May 3, 2012 /PRNewswire via COMTEX/ — International Media Distribution and STAR TV, a wholly owned subsidiary of News Corporation and Asia’s leading media and entertainment company, today announced the signing of a deal for carriage of STAR India PLUS, STAR India GOLD, Life OK, and STAR India NEWS with Time Warner Cable.
STAR India PLUS, officially the #1 Asian television channel in India and the UK*, will soon be available to Time Warner Cable customers in select markets. STAR India PLUS is a 24/7 premium network in Hindi with English subtitles.
As India’s general entertainment leader for over a decade, STAR India PLUS regularly features many of the top programs in the country week in and week out. Prime time programs on STAR India PLUS include household-name soap operas as well as some of the nation’s favorite reality and game shows. The next big phenomenon to come to STAR India PLUS is Satyamev Jayate, Aamir Khan’s highly anticipated television debut premiering on May 6 at 11:00am ET.
Current programming highlights include:
Diya Aur Baati Hum, Monday – Friday at 9:00pm ET
Iss Pyaar Ko Kya Naam Doon, Monday – Friday at 8:00pm ET
Saath Nibhaana Saathiya, Monday – Friday at 7:00pm ET
“This collaboration between our two major companies, STAR TV and Time Warner Cable, will offer an increased distribution to reach and entertain more viewers,” said Rajan Singh, Executive Vice President of International Business for STAR TV. “Our existing viewers already appreciate STAR TV’s wholesome entertainment for the entire family. This beneficial partnership will complement and enhance the array of channels being offered on Time Warner Cable to a new group of viewers.”