Through Music Talks I’ve had the opportunity to communicate with many artist. During the sessions I’ve asked a few basic questions like, what’s going on in your career at the moment, what do you like and dislike about the music industry and what is frustrating you most in your career!
I’ve gotten so many answers, the record labels are clueless all they think about is the bottom line. The club owners, all they care about is how many people you can attract to fill their club to buy food and drinks, or studios charge to much per hour I can’t afford to record my music!
Once again it’s all about money, the bottom line. How much can you, the artist, make for me, the business man/woman. This has always been the case, it has not changed, and it’s not going to. It’s the Music Business”, and it’s more business then music! As entrepreneurs, we need to ask ourselves the question, “How do I run my business called music” because being an “independent artist” in reality is being an entrepreneur.
The better you are at handling the day to day business of music, the better chance you have at being successful with your music. Most of all it’s important to educate yourself as a business person!
Then when you are face to face with a label executive, nightclub owner, studio owner or whoever it might be. When they begin to talk about the bottom line. It will no longer drive you crazy, you will be of equal mind, you would have taken the steps to make sure you covered all of your business bases.
This way, no matter what you choose in your career you are prepared. Not just because you’re a great artist, but because you are equally a great business woman/man as well!
April 21st, 2008