Interview by: Mut Asheru
Since Hip-Hop began there have been coordinated efforts, albums or movements among artists to call attention to various topics. Whether it be the Stop the Violence spawned ‘Self Destruction’ track or other iconic songs such as Slick Rick’s ‘Hey Young World’ hip-hop has always been front and center about…THE CALL. That infamous “wake-the-hell-up” alert to be better and stay better through all types of adversity. Love started this thing called hip-hop and still remains to this day. It’s there…we promise.
International hip-hop heads also understand and use the platform’s ability to educate, entertain and mobilize. Today, THE CALL leads us to South Korea where Hi-Lite Records, home to artists JUSTHIS and Paloalto, has recently released an album called 4 THE YOUTH.
Our curiosity was peaked and our warrior hearts resonated with the visual and auditory elements of the album but we needed to know more. Label owner and artist Paloalto was kind enough to speak with us about how 4 THE YOUTH came about and his views on the industry.
Knowshi: Hello! Thank you for taking time to speak with us. We’ve seen your ‘4 the Youth’ project and would like to know how it came about. How did it project begin? Whose idea was it?
Paloalto: In 2016, me and JUSTHIS were talking and realized that we shared some of the same opinions about the music industry and discussed doing a collaboration. We announced the project a couple years ago at his JT2DE concert and here we are.
Knowshi: Why did you all decide to name it “4 the Youth”?
Paloalto: Because hip-hop is for the youth and we’re the youth.
Knowshi: What is the goal or what would you ultimately like to accomplish with this project?
Paloalto: Spreading love.
Knowshi: So, what is your opinion about the music industry? Positive or negative?
Paloalto: In my opinion, the industry is focused on material things, charts and money. There is no love just the score. We feel bad about this. Of course money is important but love is first. In our opinion.
Knowshi: Is the project going well? I mean, do people understand it?
Paloalto: Not really. Some understand but the media has already brainwashed many people. It seems to be money over everything. lol But I feel proud about the 4 The Youth album.
Knowshi: I see. Are you discouraged?
Paloalto: A few people have shared with their true feelings. I just accept the emotions of today’s hip-hop culture so I’m not discouraged.
Knowshi: Do you still love hip-hop?
Paloalto: Sure! Many pioneers made me. I respect all of them.
Hi-Lite Records is home to some of Korea’s most fascinating, enduring and exciting emcees and producers (got our eyes on you YunB!). Just like the state of journalism under different presidents each era has its rules, regulations, blocks and speed-bumps. But hip-hop is alive and always prevails!