La Epoca De Oro: The Golden Age of Mexican Cinema in the Rio Grande Valley

MOSTHistory’s temporary exhibit, Lá Epoca de Oro: The Golden Age of Mexican Cinema in the Rio Grande Valley, open now through May 2012 in the Upper Old Jail Gallery. Lá Epoca de Oro focuses on the story of the regional Spanish-language movie theaters and features more than 20 original Mexican film posters from the museum’s collection that date from the 1930s through the 1960s.  McAllen native and screenwriter Alvaro Rodriguez said, “In my opinion, the exhibit is really magical. It’s easy to walk that physical space and be transported to another time when movie stars were larger than life, when stories and characters captured our imagination, and we were lured all too willingly into that communal experience of sharing the wonder of movies together. These were movies that spoke Spanish, told tales often unique to our experience, and to which we could relate on a deeper level. It really was a Golden Age, and it’s great to recapture that in the images of the commercial art of the posters, lobby cards, and in the photographs of the theaters and their patrons.” The public is invited to view Abismos de Pasíon and tour the new exhibit after the program.

Rodriguez holds a B.A. in English from the University of Texas at Austin and an M.A. in Literature from the University of Houston – Clear Lake.  His work has appeared in Analecta, Marrow, Suddenly V, Flashquake, Bordersenses, Black Rock & Sage and most recently in the re-launch of Popcorn Fiction, an online partnership with Little, Brown’s Mulholland Books.   Rodriguez is the screenwriter of From Dusk Till Dawn: The Hangman’s Daughter (2000) for executive producers Robert Rodriguez and Quentin Tarantino, co-writer of the children’s movie Shorts (2009), and Machete (2010) starring Danny Trejo, Jessica Alba and Robert De Niro.


The Reliving the Golden Age of Mexican Cinema Film Series is included in the fee for regular museum admission.  Most films are subtitled in English and all scheduled titles are subject to change. FRIENDS of the Museum are admitted free as a benefit of FRIENDships. For information on the film series or becoming a FRIEND of the Museum, call 956.383.6911 or visit  The Museum of South Texas History is located at 200 North Closner Boulevard on the Hidalgo County Courthouse square in downtown Edinburg.

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